Article says it was because of supply constraints for Apple in 2022 that are now lessened in 2023. It’s also a lopsided comparison when Apple shipments are in the ~5 million range while the top PC brand shipments are 10+ million each. Regardless, I will say that PC hardware has been suffering from certain hardware companies keeping hardware prices way too high for too long, which would at least partially explain the supply glut (and thus the reduction in shipments as they have excess inventory).

Although I’m not a fan of Apple, I can see the value that is provided with the price tag, especially when PC brands aren’t offering a similar premium experience but want to charge similarly high prices.