Finally, another web engine is being developed to compete with Chromium and Firefox (Gecko), and they’re also working on a browser that will use it.
Brands want to push their own style on people, to make themselves recognizable, and to push their ideas about UX to their users
That’s not a universal behavior though. There’s so many utilities and simpler apps made by smaller indie developers or smaller companies that don’t care about this.
That’s technically true, but the apps “everyone” has are the opposite to that, and people are used to it and don’t really seem to complain. So if Facebook, Tiktok, Twitter, Amazon, Spotify and Aliexpress each do their own (garbage) thing, it shows other brands they can do that too, and they kinda ruin it for everyone. Basically the apps you spend most time in are probably like that, and it’s a shitty experience.