Bit late to jump on the RGB bandwagon there, Apple.
I… I know they made colorful iMacs… But… What was the marketing idea behind this ad?
What did they mean by “No artificial colors” for a computer…?
The five colors were fruit-themed: blueberry, grape, tangerine, lime and strawberry.
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I would assume it’s a joke on when they say no artificial colors in food, because… apple?
Idk
The OG colors were all food based.
Tangerine, grape, lime, strawberry, and blueberry
Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.
That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry
The campaign was all food references
this was Apple’s peak for design. I can’t stand apple products but if they made an iphone in this colorway I would be tempted.
Ah I forgot the fruit schema for the colors! lol
Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.
Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.
